Dexter's marketing department is once again delivering exceptional and innovative work!
With less than a week remaining until Dexter: Resurrection premieres, the promotional campaign is firing on all cylinders. Showtime and Paramount+ are making sure everyone knows that Dexter Morgan is back—this time, for an entirely new chapter of blood, justice, and dark thrills.
While traditional advertising methods like billboards—featuring the official series poster—have become a familiar sight across the U.S., the marketing team is also leaning into a more unique and nostalgic approach: aerial banner advertising.
Dexter’s Comeback Soars Over Venice Beach and Miami
In recent days, fans spotted a plane flying a massive Dexter: Resurrection banner over Venice Beach in Los Angeles, one of the most iconic locations on the West Coast. The moment was captured by a Reddit user and quickly circulated among the Dexter fan community online.
But it wasn’t just L.A. that got a taste of airborne Dexter fever. Over on the East Coast, Miami residents—in the very city where Dexter’s story originally began—also looked up to see a plane trailing the same promotional banner, perfectly timed with a sunny summer afternoon.
Behind the Scenes: A Nod from the Creators
Our #DexterResurrection production designer, Eric Weiler saw this out in the wilds of Miami. July 11th! Make sure you have Paramount + Premium! You are not gonna want to miss what we have cookin’! pic.twitter.com/mvRRSI9wUz
— Scott Reynolds (@jscottamy) July 5, 2025
The Miami sighting was shared in a video posted by Dexter: Resurrection executive producer and writer Scott Reynolds, who credited fellow producer and production designer Eric Weiler for the footage. The short clip quickly gained traction among fans who appreciated the nostalgic nod to Dexter’s roots.
A Familiar Flight Path: From New Blood to the Original Series
This isn’t the first time Showtime has used aerial advertising to promote the Dexter franchise. Back in August 2021, similar banners were flown to build anticipation for Dexter: New Blood, just months before its November premiere.
But the tradition of airborne promotion actually dates back to the original series. Hardcore Dexter fans may remember the emotional and symbolic use of an advertising plane in the season one finale, “Born Free.” In that scene, Dexter imagines people cheering for him after he kills his brother Brian (a.k.a. The Ice Truck Killer). Floating above the crowd? A plane trailing a banner that read: “I ❤️ Dexter.”
More Than Just Marketing
These sky-high advertisements aren’t just an inventive marketing tactic; they’re a heartfelt homage to the series’ legacy. By revisiting this unique promotional method, Dexter: Resurrection is cleverly bridging past and present—honoring longtime fans while attracting new ones.
As the countdown continues, one thing is clear: Dexter is back, and he's making a killer entrance—literally from above.